Privacy policy

Privacy Policy

Last updated: August 30, 2025

This Privacy Policy explains how FFL (the “Site,” “we,” “us,” or “our”) collects, uses, and shares your personal data when you visit www.farfromlove.com (the “Site”), use our services, make a purchase, or otherwise interact with us (collectively, the “Services”). “You” and “your” refer to any individual whose personal data we process, whether you are a customer or visitor. Please read this Privacy Policy carefully.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to update our practices or for legal reasons. We will post the updated version on our Site and update the “Last Updated” date.

2. Data We Collect and How We Use It

We collect data to:

  • Provide the Services and fulfill orders (Legal basis: contract, Art. 6(1)(b) GDPR)

  • Ensure website security and prevent fraud (Legitimate interest, Art. 6(1)(f) GDPR)

  • Communicate with you or provide customer support (Contractual or legitimate interest)

  • Carry out marketing purposes (Consent or legitimate interest)

2.1 Data Collected Directly from You

  • Contact information (name, address, phone number, email)

  • Order information (billing/shipping address, payment details)

  • Account information (username, password, security questions)

  • Customer support information

2.2 Automatically Collected Data

  • IP address, device type, browser information, usage behavior

  • Cookies, pixels, web beacons

2.3 Data from Third Parties

  • Payment providers, Shopify, logistics partners

  • Marketing or analytics partners

  • Data from social media integrations

3. Data Retention

We only retain personal data as long as necessary to fulfill our contractual or legal obligations or to protect legitimate interests:

  • Order and account data: 10 years (legal retention period for accounting)

  • Marketing data: until consent is withdrawn

  • Usage data: up to 2 years

4. Cookies and Tracking

We use cookies and similar technologies to ensure website functionality, perform analytics, and tailor content and advertising to your interests:

  • Essential cookies: required for website use (e.g., cart, login)

  • Analytics cookies: help us understand how you use the website (e.g., Google Analytics, Shopify Analytics)

  • Marketing cookies: enable personalized advertising on our site and other platforms (e.g., Google Ads, Facebook Pixel)

Your choices:
You can change your cookie preferences at any time:

  • [Accept all] – enable all cookies

  • [Only essential] – only allow necessary cookies

  • [Customize settings] – choose in detail

More information:
Details about the cookies used, their storage duration, and purpose can be found in our full Privacy Policy.

Decline or withdraw:
You can withdraw your consent at any time via the cookie banner on our website or your browser settings.

5. Sharing of Data

Your data may be shared with:

  • Third parties supporting our services (payment processing, shipping, IT, analytics, support)

  • Business and marketing partners

  • Subsidiaries or within our corporate group

  • Legal or business obligations, e.g., mergers, insolvency, or enforcement of rights

We do not publish or sell your data to third parties without your consent or a legal requirement.

6. User-Generated Content

Product reviews or comments you leave publicly on the Site are visible to other users. We are not responsible for their use by third parties.

7. External Links

Links to third-party websites are provided for informational purposes only. Please check their privacy policies.

8. User Rights

You have, among others, the right to:

  • Access your data

  • Rectify incorrect data

  • Delete personal data

  • Restrict processing

  • Data portability

  • Object to marketing and profiling

  • Withdraw consent

Complaints can be filed with the relevant data protection authority.

9. Children

Our services are not directed at children under 16 years. We do not knowingly collect personal data from children.

10. International Data Transfers

We may transfer data to countries outside the EEA, e.g., to Shopify or payment providers. Recognized transfer mechanisms such as Standard Contractual Clauses apply.

11. Security

We implement appropriate technical and organizational measures to protect personal data. Absolute security cannot be guaranteed.

12. Contact

For any questions or concerns about data protection, please contact us:

Email: management@farfromlove.com
Address: Erich-Ollenhauer-Straße 8, 85221 Dachau, Germany